Read and/or Use These Customer Experiences Articles By Peter George

These articles are here for two purposes. One is for your reading enjoyment. The other is for use in your online or printed newsletters. I do not require that you ask for permission to use them. All I ask is that you include this information at the end of each article.

Excuse Me, But Your Bucket Is Leaking

Sitting on the edge of a counter is a bucket. Only partially filled, it continues to let water escape -- drip by drip -- from a hole at the bottom. Scurrying back and forth is a team of people, trying in vain to add enough water to fill the bucket ... or at least keep it level. But the water leaks out faster than the people can add to it. So they work even harder, but again to no avail. Read the entire article.

Jonathan Tisch, Loews Hotels CEO, Discusses Delivering Exceptional Customer Experiences

Recently, I had the opportunity to interview Jonathan Tisch, CEO of Loews Hotels and author of "Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience." Published earlier this year, his book has been named as a finalist for the Quill Awards' Best Business Book of the Year. Read the entire interview.

Restaurant Customers Appreciate Good Service Even More Than Good Food!

I came across this recent study by Opinion Research USA and thought that the results may interest you .... Rude waiters have the most negative impact on both the dining experience and hence a restaurant's reputation, according to one quarter of respondents who participated in Opinion Research Corporation's latest study. Read the results of the survey.

Satisfaction Surveys Mask Customers' Reasons for Defecting

I see it all the time -- companies using the terms "customer experience" and "customer satisfaction" as if they are synonymous. They're not. The former is based on emotion that is derived from a process. The latter is based on an outcome at a particular moment in time. Read the entire article.

Build and Manage Successful Brands with BIOs (Brand Impression Opportunities)

What a great time we live in; hundreds of new products enter the marketplace every day. More books are published each year than used to be published in entire decades. We have access to a seemingly endless availability of news, television and radio stations, communication devices, and information. Read the entire article.

Santa And His Customer Relationship Management

It’s December, and you would think that Santa’s work is just getting started. But Santa, being the world’s greatest marketer, begins working on the upcoming year on December 26. I suppose he gets a good night’s sleep after he gets back from his ride around the world; he may even have slept in the next morning. But you can be sure that once he gets up, he gets right to work. And if he can’t take time off from his marketing efforts, how can anyone of us? Read the entire article.

The Single Most Important Thing

As the manager of a business, you are constantly looking for ways to improve the many aspects of your company. Of course, there are a myriad of ways to accomplish this. To increase profit margins, you might look to lower product costs, make distribution more efficient, or lower overhead. No matter what you do, however, nothing will be as effective as it should be unless you first establish an effective brand. Read the entire article.

Developing Your Brand

Branding has long been thought of as a marketing strategy that only the largest of companies needs to employ. Although the majority of large companies do, in fact, work to establish and maintain brands, the process and benefits are not exclusive to the mega-corps. Even moderate and small companies can -- and should ... no, must -- create brands that give them the competitive edge over their competitors. Read entire article.

A Strong Brand Generates Greater Profit Margins

Many small and medium companies judge their financial well-being by whether or not, after paying bills and payroll, there is money left over at the end of the month. When it consistently works out this way, it is a good thing. But other than the owner's subjective view, there is little to determine if the company is indeed healthy. The most effective guide that you can use to compare your progress to either a previous time period or that of your competitors/industry is profit margin. Read the entire article.

Eye Of Newt And Leg Of Frog, Wool Of Bat And Tongue Of Dog

The above title is actually a small part of the mixture created by the three witches in Shakespeare's Macbeth. Of course, since they were successful witches, their mix was well thought out and consisted of the ingredients necessary to attain the results they desired. Read the entire article.

The Four-Letter Word That Will Kill Your Marketing Efforts

Comedian George Carlin has an infamous routine where he discusses the seven words you cannot say on broadcast television. Not surprisingly, five of the seven consist of four letters, enforcing the dubious connotation of something referred to as "a four-letter word." Other words such as "work" also have four letters, yet they have a good meaning ... that is until we are overstressed or thinking about a vacation. Then the fact that it is a "four-letter word" becomes very evident. Read the entire article.

Retailers ... It's Your Turn

Most of us are familiar with The Byrds’ 1965 hit “Turn, Turn, Turn.” It was a welcomed and needed message of reason when the country was entering a time of division. It’s also one of those tunes that sticks in your head, even if – no, especially when – you try to ignore it. (If that happens to you after you finish reading this article, I apologize.) Actually, I’m hoping that, if you own a retail business – or any other business that inventories stock – you never forget that recurring phrase “turn, turn, turn.” Read the entire article.

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What they're saying ...

"Very informative and educational. I was able to generate many ideas and concepts from Peter's experiences."

Kurt Harrington
President and Rhode Island Entrepreneur of the Year
Something Fishy



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101 Tips Stay In Touch Cards Suggested Books Podcasts Blog Free Articles Valuable Resources Calendar TP Wear ACE Awards Home Tell A Friend Affiliates	Read and/or Use These Customer Experiences Articles By Peter George These articles are here for two purposes. One is for your reading enjoyment. The other is for use in your online or printed newsletters. I do not require that you ask for permission to use them. All I ask is that you include this information at the end of each article. Excuse Me, But Your Bucket Is Leaking Sitting on the edge of a counter is a bucket. Only partially filled, it continues to let water escape -- drip by drip -- from a hole at the bottom. Scurrying back and forth is a team of people, trying in vain to add enough water to fill the bucket ... or at least keep it level. But the water leaks out faster than the people can add to it. So they work even harder, but again to no avail. Read the entire article. Jonathan Tisch, Loews Hotels CEO, Discusses Delivering Exceptional Customer Experiences Recently, I had the opportunity to interview Jonathan Tisch, CEO of Loews Hotels and author of "Chocolates on the Pillow Aren't Enough: Reinventing the Customer Experience." Published earlier this year, his book has been named as a finalist for the Quill Awards' Best Business Book of the Year. Read the entire interview. Restaurant Customers Appreciate Good Service Even More Than Good Food! I came across this recent study by Opinion Research USA and thought that the results may interest you .... Rude waiters have the most negative impact on both the dining experience and hence a restaurant's reputation, according to one quarter of respondents who participated in Opinion Research Corporation's latest study. Read the results of the survey. Satisfaction Surveys Mask Customers' Reasons for Defecting I see it all the time -- companies using the terms "customer experience" and "customer satisfaction" as if they are synonymous. They're not. The former is based on emotion that is derived from a process. The latter is based on an outcome at a particular moment in time. Read the entire article. Build and Manage Successful Brands with BIOs (Brand Impression Opportunities) What a great time we live in; hundreds of new products enter the marketplace every day. More books are published each year than used to be published in entire decades. We have access to a seemingly endless availability of news, television and radio stations, communication devices, and information. Read the entire article. Santa And His Customer Relationship Management It’s December, and you would think that Santa’s work is just getting started. But Santa, being the world’s greatest marketer, begins working on the upcoming year on December 26. I suppose he gets a good night’s sleep after he gets back from his ride around the world; he may even have slept in the next morning. But you can be sure that once he gets up, he gets right to work. And if he can’t take time off from his marketing efforts, how can anyone of us? Read the entire article. The Single Most Important Thing As the manager of a business, you are constantly looking for ways to improve the many aspects of your company. Of course, there are a myriad of ways to accomplish this. To increase profit margins, you might look to lower product costs, make distribution more efficient, or lower overhead. No matter what you do, however, nothing will be as effective as it should be unless you first establish an effective brand. Read the entire article. Developing Your Brand Branding has long been thought of as a marketing strategy that only the largest of companies needs to employ. Although the majority of large companies do, in fact, work to establish and maintain brands, the process and benefits are not exclusive to the mega-corps. Even moderate and small companies can -- and should ... no, must -- create brands that give them the competitive edge over their competitors. Read entire article. A Strong Brand Generates Greater Profit Margins Many small and medium companies judge their financial well-being by whether or not, after paying bills and payroll, there is money left over at the end of the month. When it consistently works out this way, it is a good thing. But other than the owner's subjective view, there is little to determine if the company is indeed healthy. The most effective guide that you can use to compare your progress to either a previous time period or that of your competitors/industry is profit margin. Read the entire article. Eye Of Newt And Leg Of Frog, Wool Of Bat And Tongue Of Dog The above title is actually a small part of the mixture created by the three witches in Shakespeare's Macbeth. Of course, since they were successful witches, their mix was well thought out and consisted of the ingredients necessary to attain the results they desired. Read the entire article. The Four-Letter Word That Will Kill Your Marketing Efforts Comedian George Carlin has an infamous routine where he discusses the seven words you cannot say on broadcast television. Not surprisingly, five of the seven consist of four letters, enforcing the dubious connotation of something referred to as "a four-letter word." Other words such as "work" also have four letters, yet they have a good meaning ... that is until we are overstressed or thinking about a vacation. Then the fact that it is a "four-letter word" becomes very evident. Read the entire article. Retailers ... It's Your Turn Most of us are familiar with The Byrds’ 1965 hit “Turn, Turn, Turn.” It was a welcomed and needed message of reason when the country was entering a time of division. It’s also one of those tunes that sticks in your head, even if – no, especially when – you try to ignore it. (If that happens to you after you finish reading this article, I apologize.) Actually, I’m hoping that, if you own a retail business – or any other business that inventories stock – you never forget that recurring phrase “turn, turn, turn.” Read the entire article.	You recieve one step for each of the next seven days. As a special bonus, you also get FREE Monday Morning Marketing Tips so you can keep your business growing throughout the year. Privacy policy What they're saying ... "Very informative and educational. I was able to generate many ideas and concepts from Peter's experiences." Kurt Harrington President and Rhode Island Entrepreneur of the Year Something Fishy