Recommended Reading

Below are the books that we suggest for improving your customer experience management, marketing, branding, and general business skills. You can order them through Amazon.com by clicking on the title below.

You can also search Amazon.com in the box at the bottom of the page.

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers - Bernd Schmitt

Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate - Bernd Schmitt

Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience - Jonathan Tisch

Managing the Customer Experience: Turning Customers into Advocates - Shaun Smith, Joe Wheeler

Outside Innovation: How Your Customers Will Co-Design Your Company's Future - Patricia Seybold

The Experience Economy: Work Is Theater & Every Business a Stage - Joseph Pine, James Gilmore

Building Great Customer Experiences: Revised Edition - Colin Shaw, John Ivens

Revolutionize Your Customer Experience - Colin Shaw

The DNA of Customer Experience: How Emotions Drive Value - Colin Shaw

Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force - by Ben McConnell, Jackie Huba, Seth Godin

Managing the Guest Experience in Hospitality - Robert Ford, Cherrill Heaton

Setting the Table: The Transforming Power of Hospitality in Business - Danny Meyer

The Experience! How to Wow Your Customers and Create a Passionate Workplace - Lior Arussy

The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service - Donna Cutting

Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout

Positioning: The Battle for Your Mind - Al Ries, Jack Trout

The 22 Immutable Laws of Branding - Al Ries, Laura Ries,

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! - Al Ries, Jack Trout

Good to Great: Why Some Companies Make the Leap ... and Others Don't - Jim Collins

Jump Start Your Business Brain: Win More, Lose Less, and Make More Money - Doug Hall, Tom Peters

Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling - Michael Port

Word of Mouth Marketing: How Smart Companies Get People Talking - Andy Sernovitz

Truth or Delusion?: Busting Networking's Biggest Myths - Ivan R. Misner, Mike Macedonio, Mike Garrison

Coaching Into Greatness: 4 Steps to Success in Business and Life - Kim George

Love Is the Killer App: How to Win Business and Influence Friends - Tim Sanders

The Likability Factor: How to Boost Your L-Factor and Achieve Your Life's Dreams - Tim Sanders

Purple Cow: Transform Your Business by Being Remarkable - Seth Godin

The Big Red Fez: How To Make Any Web Site Better - Seth Godin

Free Prize Inside!: The Next Big Marketing Idea - Seth Godin

The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell

Blink: The Power of Thinking Without Thinking - Malcolm Gladwell

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - Michael Gerber

Success Secrets of the Online Marketing Superstars - Mitch Meyerson

Blogwild!: A Guide for Small Business Blogging - Andy Wibbesls

The Fred Factor: How passion in your work and life can turn the ordinary into the extraordinary - Mark Sanborn

The 7 Habits of Highly Effective People - Stephen Covey

Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser - Jagdish Sheth, Andrew Sobel

You recieve one step for each of the next seven days.

As a special bonus, you also get FREE Monday Morning Marketing Tips so you can keep your business growing throughout the year.

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What they're saying ...
"We are always looking for meaningful ways to help our builder and remodeler customers grow their businesses. Then it dawned on me ... the way the housing market has taken a shift, it would be great to give our customers the confidence and tools to help them brand and market their businesses so they can stand out in their marketplace. The answer was to offer branding and marketing seminars. I realized that the seminar would have to be a strong one in order to enhance our customer's creativity and hold their interest.We met with Peter, discussed key points, and jointly designed a seminar to fit our specific needs. What a success! Our customers thanked us for inviting them and were very happy with the seminar's content -- so much that they and are asking when we will do this again."

Cheryl Picozzi
Marketing Director
Arnold Lumber



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101 Tips Stay In Touch Cards Send Gift Certificates Suggested Books Podcasts Blog Free Articles Valuable Resources Calendar TP Wear ACE Awards Home Tell A Friend Affiliates	Recommended Reading Below are the books that we suggest for improving your customer experience management, marketing, branding, and general business skills. You can order them through Amazon.com by clicking on the title below. You can also search Amazon.com in the box at the bottom of the page. Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers - Bernd Schmitt Experiential Marketing: How to Get Customers to Sense, Feel, Think, Act, Relate - Bernd Schmitt Chocolates on the Pillow Aren't Enough: Reinventing The Customer Experience - Jonathan Tisch Managing the Customer Experience: Turning Customers into Advocates - Shaun Smith, Joe Wheeler Outside Innovation: How Your Customers Will Co-Design Your Company's Future - Patricia Seybold The Experience Economy: Work Is Theater & Every Business a Stage - Joseph Pine, James Gilmore Building Great Customer Experiences: Revised Edition - Colin Shaw, John Ivens Revolutionize Your Customer Experience - Colin Shaw The DNA of Customer Experience: How Emotions Drive Value - Colin Shaw Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force - by Ben McConnell, Jackie Huba, Seth Godin Managing the Guest Experience in Hospitality - Robert Ford, Cherrill Heaton Setting the Table: The Transforming Power of Hospitality in Business - Danny Meyer The Experience! How to Wow Your Customers and Create a Passionate Workplace - Lior Arussy The Celebrity Experience: Insider Secrets to Delivering Red Carpet Customer Service - Donna Cutting Differentiate or Die: Survival in Our Era of Killer Competition - Jack Trout Positioning: The Battle for Your Mind - Al Ries, Jack Trout The 22 Immutable Laws of Branding - Al Ries, Laura Ries, The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! - Al Ries, Jack Trout Good to Great: Why Some Companies Make the Leap ... and Others Don't - Jim Collins Jump Start Your Business Brain: Win More, Lose Less, and Make More Money - Doug Hall, Tom Peters Book Yourself Solid: The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You Hate Marketing and Selling - Michael Port Word of Mouth Marketing: How Smart Companies Get People Talking - Andy Sernovitz Truth or Delusion?: Busting Networking's Biggest Myths - Ivan R. Misner, Mike Macedonio, Mike Garrison Coaching Into Greatness: 4 Steps to Success in Business and Life - Kim George Love Is the Killer App: How to Win Business and Influence Friends - Tim Sanders The Likability Factor: How to Boost Your L-Factor and Achieve Your Life's Dreams - Tim Sanders Purple Cow: Transform Your Business by Being Remarkable - Seth Godin The Big Red Fez: How To Make Any Web Site Better - Seth Godin Free Prize Inside!: The Next Big Marketing Idea - Seth Godin The Tipping Point: How Little Things Can Make a Big Difference - Malcolm Gladwell Blink: The Power of Thinking Without Thinking - Malcolm Gladwell The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - Michael Gerber Success Secrets of the Online Marketing Superstars - Mitch Meyerson Blogwild!: A Guide for Small Business Blogging - Andy Wibbesls The Fred Factor: How passion in your work and life can turn the ordinary into the extraordinary - Mark Sanborn The 7 Habits of Highly Effective People - Stephen Covey Clients for Life: Evolving from an Expert-for-Hire to an Extraordinary Adviser - Jagdish Sheth, Andrew Sobel	You recieve one step for each of the next seven days. As a special bonus, you also get FREE Monday Morning Marketing Tips so you can keep your business growing throughout the year. Privacy policy What they're saying ... "We are always looking for meaningful ways to help our builder and remodeler customers grow their businesses. Then it dawned on me ... the way the housing market has taken a shift, it would be great to give our customers the confidence and tools to help them brand and market their businesses so they can stand out in their marketplace. The answer was to offer branding and marketing seminars. I realized that the seminar would have to be a strong one in order to enhance our customer's creativity and hold their interest.We met with Peter, discussed key points, and jointly designed a seminar to fit our specific needs. What a success! Our customers thanked us for inviting them and were very happy with the seminar's content -- so much that they and are asking when we will do this again." Cheryl Picozzi Marketing Director Arnold Lumber