<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" version="2.0">
  <channel>
    <title>Growing Your Small Business</title>
    <link>http://www.thinktouchpoints.com</link>
    <description>Presented by Peter George, The Small Business Marketing Coach, these podcasts help you help you market more effectively and more consistently, resulting in more customers, greater sales, and increased profits.</description>
    <language>en-us</language>
    <copyright>Copyright 2007, Peter George, The Small Business Markeitng Coach</copyright>
    <image>
      <url>http://www.thinktouchpoints.com/images/tppodcast.jpg</url>
      <title>Growing Your Small Business</title>
      <link>http://www.thinktouchpoints.com</link>
    </image>
    <itunes:author>Peter George, The Small Business Marketing Coach</itunes:author>
    <itunes:subtitle>Marketing That Helps Small Business Owners Consistently Attract More Customer</itunes:subtitle>
    <itunes:summary>Presented by Peter George, The Small Business Marketing Coach, these podcasts help you help you market more effectively and more consistently, resulting in more customers, greater sales, and increased profits.</itunes:summary>
    <itunes:explicit>no</itunes:explicit>
    <itunes:owner>
      <itunes:name>Peter George, The Small Business Marketing Coach</itunes:name>
      <itunes:email>Peter@ThinkTouchPoints.com</itunes:email>
    </itunes:owner>
    <itunes:image href="http://www.thinktouchpoints.com/images/tppodcast.jpg"/>
    <itunes:category text="Business">
      <itunes:category text="Management &amp; Marketing"/>
    </itunes:category>
    <item>
      <title>The Four-Letter Word That Will Kill Your Marketing Efforts</title>
      <description>Some four-letter words are worse than others, and this is one of the worst.</description>
      <author>Peter George, The Customer Experience Guy</author>
      <guid>http://www.thinktouchpoints.com/podcasts/fourletterword.mp3</guid>
      <itunes:author>Peter George, The Customer Experience Guy</itunes:author>
      <itunes:summary>Some four-letter words are worse than others, and this is one of the worst.</itunes:summary>
      <itunes:keywords>brand,branding,brand road map,brand roadmap,brand bootcamp,brand boot camp</itunes:keywords>
      <itunes:category text="Business">
        <itunes:category text="Business News"/>
        <itunes:category text="Management &amp; Marketing"/>
      </itunes:category>
      <enclosure url="http://www.thinktouchpoints.com/podcasts/fourletterword.mp3" length="3031900" type="audio/mpeg"/>
    </item>
    <item>
      <title>How To Grow Your Business With Meaningful &amp; Memorable Customer Experiences</title>
      <description>In today's marketplace, delivering meaningful and memorable customer experiences effectively differentiates you from your competitors.</description>
      <author>Peter George, The Customer Experience Guy</author>
      <pubDate>Sat, 07 Jul 2007 07:07:07 -0500</pubDate>
      <guid>http://www.ThinkTouchPoints.com/podcasts/grow.mp3</guid>
      <itunes:subtitle>Effectively differentiate youself from your competitors</itunes:subtitle>
      <itunes:author>Peter George, The Customer Experience Guy</itunes:author>
      <itunes:summary>In today's marketplace, delivering meaningful and memorable customer experiences effectively differentiates you from your competitors.</itunes:summary>
      <itunes:keywords>customer experience,customer satisfaction,customer loyalty</itunes:keywords>
      <itunes:category text="Business">
        <itunes:category text="Management &amp; Marketing"/>
      </itunes:category>
      <enclosure url="http://www.thinktouchpoints.com/podcasts/grow.mp3" length="7745226" type="audio/mpeg"/>
    </item>
    <item>
      <title>A Little Wine, A Lot Of Guts, And A Great Experience</title>
      <description>A waiter at the acclaimed Manny's Steakhouse in Minneapolis makes an always special occasion even more memorable.</description>
      <author>Peter George, The Customer Experience Guy</author>
      <guid>mannys.mp3</guid>
      <itunes:subtitle>Ralph shows us a good time</itunes:subtitle>
      <itunes:author>Peter George, The Customer Experience Guy</itunes:author>
      <itunes:summary>A waiter at the acclaimed Manny's Steakhouse in Minneapolis makes an always special occasion even more memorable.</itunes:summary>
      <itunes:keywords>customer experience,mannys restaurant</itunes:keywords>
      <itunes:category text="Business">
        <itunes:category text="Management &amp; Marketing"/>
      </itunes:category>
      <enclosure url="mannys.mp3" length="1" type="audio/mpeg"/>
    </item>
    <item>
      <title>Nordstrom To The Rescue</title>
      <description>Nordstrom is well-recognized for delivering amazing customer experiences, and it proved it in this case.</description>
      <author>Peter George, The Customer Experience Guy</author>
      <guid>nordstrom.mps</guid>
      <itunes:subtitle>The Case Of The Long Pants</itunes:subtitle>
      <itunes:author>Peter George, The Customer Experience Guy</itunes:author>
      <itunes:summary>Nordstrom is well-recognized for delivering amazing customer experiences, and it proved it in this case.</itunes:summary>
      <itunes:keywords>customer experience,sustomer service,brand,nordstrom</itunes:keywords>
      <itunes:category text="Business">
        <itunes:category text="Management &amp; Marketing"/>
      </itunes:category>
      <enclosure url="nordstrom.mps" length="1" type="application/unknown"/>
    </item>
    <item>
      <title>Satisfaction Surveys Mask Customers' Reasons for Defecting</title>
      <description>Study after study has shown that more than three-quarters of customers consider themselves as being satisfied with their vendors just before they defect to others. Yet companies continue to rely on satisfaction surveys.</description>
      <author>Peter George, The Customer Experience Guy</author>
      <pubDate>Mon, 09 Jul 2007 11:30:00 -0500</pubDate>
      <guid>http://www.ThinkTouchPoints.com/podcasts/nosatisfaction.mp3</guid>
      <itunes:subtitle>Satisfaction Surveys Mislead Marketers</itunes:subtitle>
      <itunes:author>Peter George, The Customer Experience Guy</itunes:author>
      <itunes:summary>Study after study has shown that more than three-quarters of customers consider themselves as being satisfied with their vendors just before they defect to others. Yet companies continue to rely on satisfaction surveys.</itunes:summary>
      <itunes:keywords>satisfaction,customer,survey</itunes:keywords>
      <itunes:category text="Business">
        <itunes:category text="Management &amp; Marketing"/>
      </itunes:category>
      <enclosure url="http://www.thinktouchpoints.com/podcasts/nosatisfaction.mp3" length="3670016" type="audio/mpeg"/>
    </item>
  </channel>
</rss>
