Press Release
Ashley Ford Tags TouchPoints To Drive Customer ExperiencesWarwick, RI, (June 30, 2007) - Local auto dealer Ashley Ford has announced that it has retained the services of Warwick-based TouchPoints. A family-owned business, Ashley Ford of New Bedford has been built on the belief that its success is grounded in its strong and continued relationships with its customers.
"We are looking to use our brand promise and the customer experience that stems from that promise to differentiate ourselves from our competitors," said Bob Bancroft, president of the dealership. "There are many other fine Ford dealers in the area, and we believe that, with the assistance provided to us by TouchPoints, we can consistently deliver a branded customer experience that is unmatched."
TouchPoints, a customer experience management firm, is responsible for the tasks that are vital to the success of Ashley Ford's strategy, including research, conception, training, implementation, and evaluation.
"It is exciting to see a company that has such strong relationships with its customers strive to build upon them," said Peter George of TouchPoints. "Bob and his team are dedicated to providing their customers with positive experiences that exceed all expectations."
The rollout of the company's new brand and its related customer experience plan is slated for late summer.
About Ashley Ford
Ashley Ford has been family owned and operated for over 40 years and has remained independent of other dealers during that time. The dealership is unique compared to the large volume dealers because it has always maintained a relaxed, no pressure business philosophy. The average tenure of its employees is over 20 years, which demonstrates its commitment to its employees. For more information about Ashley Ford, call 508-996-5611.
About TouchPoints
TouchPoints helps companies grow and be more profitable by showing them how to consistently deliver meaningful and memorable customer experiences. This results in stronger sales, greater profits, increased customer retention, and lower marketing costs. TouchPoints target market includes auto dealers, banking, hospitality, and retail. For more information about TouchPoints, call 401-270-7156.
Press Contact: Peter George
401-742-1231
Peter@ThinkTouchPoints.com
TouchPoints
917 Warwick Avenue
Warwick, RI 02888
www.ThinkTouchPoints.com


